Although Kith's fan base is international, it has its origins in Queens, New York, where creator Ronnie Fieg was born.

The formidable company enlisted Jerry Seinfeld, an icon from the neighbourhood, to feature in a commercial to promote its most recent fall '22 collection.

The renowned photographer Mark Seliger captured the comic great wearing pieces from the fall '22 collection for Kith.

Regarding shoes, the company acknowledged in an email to FN that the pair of Nikes worn by Seinfeld in the advertisement were from Fieg's personal collection.

Includes Kith friends-and-family partnerships (such the Nike Air Maestro 2 and the Air Force 1) and more.

The comedian also participated in the campaign wearing the Kith and Clarks for New York Mets Wallabee. The comedian is a well-known New York Mets supporter.

Regarding the company's autumn '22 collection, Kith and Fieg will present a number of footwear options with well-known partners.

Additionally, more 8th St by Ronnie Fieg for Clarks Originals designs will be included in the collection.

Two new colorways of the Breacon in tan and olive tones will be released this fall. They include nubuck uppers and traditional crepe outsoles.